A PR and advertising campaign for WORLDDIDAC Basel 2008 creates the necessary awareness within the sector before, during and after the exhibition. Bespoke campaigns directed at the national and international target groups provide topics for discussions within the professional audience:

• direct mailings to selected visitor target groups
• advertising campaign in the daily press and specialised press
• poster campaign
• extensive media work with selected positioning of information and specialised texts
• website presence: www.worlddidacbasel.com
• media centre (during the exhibition) with free media information

We communicate with you and provide you with material
According to experience, around 75 to 80% of the visitors at trade fairs are attracted by invitations from exhibitors. We therefore support you with the following advertising and PR material:

• visitor leaflets (English, French and German)
• small posters
• logo stickers for your correspondence
• vouchers for guest cards and entrance tickets
• tips for effective media work
• addresses of selected editorial offices for your media releases
• communication of your media events before and during the exhibition
• The new online portal «live.worlddidacbasel» gives your customers all relevant information about your company and your products. Before, during and after the exhibition. The contact to your customers is not only direct, but also always up to date. You will be contacted once a year to update your data.
• online tickets
• electronic media files under www.worlddidacbasel.com
• free display files for your media brochures in the Media Center during the exhibition